Marketing government : the public service and the permanent campaign / prepared by Kathy MacDermott for the Democratic Audit of Australia.

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Record details

Publication details:

Canberra : Australian National University. Democratic Audit of Australia, 2008.

Edition:

Record id:

64944

Added title:

Author:

McDermott, Kathy.

Australian National University. Democratic Audit of Australia.

Partridge, Emma.

Format:

Series:

Australian National University. Democratic Audit of Australia. Report ; no. 10.

Subject:

Government marketing -- Australia.

Civil service -- Australia -- Management.

Government publicity -- Australia.

Australia -- Politics and government.

Contents:

1. Introduction and overview --2. The public service and the permanent campaign --3. Case studies --4. Government machinery --5. Governance --6. After 2007 --7. Conclusion.

Summary:

Note:

Variant title:

ISBN:

9780977557196

ISSN:

Phys. description:

ix, 118 p. ; 21 cm