1. Introduction and overview / Laura Empson and Stuart Popham
2. Your partnership / Laura Empson
3. Your people / David B. Wilkins
4. Your expertise / Heidi Gardner, Timothy Morris, and Narasimhan Anand
5. Your client relationships and reputation / Brian Uzzi, Ryon Lancaster, and Shannon Dunlap
6. Your income / Huseyin Leblebici
7. Your capital / Stephen Mayson
8. Your competitors / Peter D. Sherer
9. Your ethics / Royston Greenwood
10. Your challenge / Tony Angel.