Marketing law / Peter Gillies, Niloufer Selvadurai.

Annandale, N.S.W. : Federation Press, 2008.

64115

Marketing -- Law and legislation -- Australia.

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12. The expression of ideas - copyright Branding Designs and inventions Consumer protection Defamation Confidential information Unfair selling practices Product liability Arrangements restricting competition Exclusive dealing Misuse of market power Insurance.

This book covers the laws applying to manufacturing, packaging, labelling, advertising, pricing and the sale of goods and services in Australia.

Includes index.

Table of contents and index are taken from the published work with the permission of the publisher.

9781862876996

[xxxiii], 366 p. ; 24 cm