The Gentle art of persuasion / Chester Porter.

Milsons Point, N.S.W. : Random House, 2005.

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The Gentle art of persuasion : how to argue effectively.

Public speaking.

Persuasion (Rhetoric)

Speeches, addresses, etc.

Introduction

1. The meaning of persuasion

2. The ethics of persuasion

3. The basis of persuasion - the facts

4. Writing and speaking - the outline of a speech

5. Aiming for the higher ground

6. The art of argument

7. Finding the issue

8. Simplification

9. Preparation of a persuasive speech

10. The delivery of a speech

11. The extreme statement, provocation and interjections

12. Learning to make a persuasive speech

13. Clear words

14. Playing the trump card

15. Working with an ally

16. The tricks of a public meeting

17. Telling stories

18. Humour

19. Emotional appeal and exaggeration

20. How to promote a cause

21. Written submissions

Conclusion.

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xx, 235 p.